Property Operations

Backed by over 20 years of operational success through our vertically integrated property management group, North Coast, we’ve built five core principles that guide our portfolio strategy.

Principle 1

We value online reputation as our most powerful tool for proving excellence. 

26% Higher


Our average property ratings and reviews across the portfolio are 26% higher than the national average.

#1 in California


The Lark in San Mateo, CA, is the most positively reviewed apartment community in California, out of over 20,000 other multifamily properties. The Upland, Upland, CA, is also in the top 10 for the state.

Elite 1%


We have multiple properties on the JTurner Elite 1% list for highest rated communities across the US.


 

Principle 2

We believe happy team members drive market outperformance.

Our latest employee survey results showed that:

  • 97% of employees feel overall satisfied with their jobs
  • 98% of employees feel connected to their coworkers
  • 99% of employees feel they have space to address concerns with leadership
Principle 3

Through our efficiency standards, we reduce operational overhead while providing residents with more sustainable, less costly options.

Principle 4

We develop meaningful brands that inluence every community touchpoint.

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    The Lark

    San Mateo, CA

    We recognized the potential to deliver on this market’s need for an urban sanctuary. Now rebranded and renovated, the finished product speaks to a vibrant resident base that enjoys community connection, nature, and a serene environment to unwind in after a long day. 

    The Margot

    Bellevue, WA

    Nestled in the heart of Old Town, The Margot is the culmination of a striking rebrand and renovation designed to reflect the refined elegance of its community and the city it calls home.

    • The Stokely Brand Mark

    Stokely

    Bellevue, WA

    We saw an opportunity to establish a differentiated living experience in a growing city. So we embarked on a rebrand and amenities renovation to deliver true luxury through modernist sophistication. 

    The Wilder

    Bellingham, WA

    After acquiring The Wilder—formerly Elevate—we set out to rebrand the community to reflect it's outdoor lifestyle and resonate with the students who call it home.

    The Upland

    Upland, CA

    Following acquisition of The Upland, formerly called Alta Upland, we set out to improve brand relevance with the local audience. The new brand celebrates The Upland's desirable location and the spirit of the Inland Empire.

Principle 5

We drive resident enthusiasm through unique amenities and curated social events.